Selen Gülün

We collaborated closely with Selen Gülin to craft a minimalist, mobile-first digital experience that reflects her unique creative sound. The new site structure prioritizes accessibility, speed, and a refined content flow, from albums to lyrics.

Through targeted improvements aligned with Google’s Core Web Vitals, we rebuilt the site’s technical backbone for performance and stability. Every detail—from typography to page transitions—was shaped to feel intuitive, elegant, and true to the artist’s vision.

The new selengulun.com was designed as a clean, minimal platform that respects both the rhythm of the artist’s work and the expectations of today’s web experience.
With a mobile-first structure and optimized architecture, we focused on clarity, fast loading, and cross-device harmony.
From discographies to lyrics, each page now flows with an intuitive and accessible hierarchy, allowing visitors to dive deeper into her creative world without friction.

To meet modern performance standards, we rebuilt the backend experience in line with Google’s Web Core Vitals.
The result is a site that not only looks and feels smoother, but also performs excellently in technical audits — fast, responsive, and stable.
Typography, color balance, and content flow were tuned to reflect the poetic, thoughtful tone of the artist — giving her music a space that breathes, invites, and resonates.