A mindful digital ecosystem designed for speed, soul, and storytelling — bringing Mamuxa’s ritual-inspired brand into a fluid, standards-based web experience.
Client
Mamuxa Doğal Ürünler
Year
2018
Services
Brand Strategy
UX & Interface Design
Content Architecture & Accessibility
Performance Optimization
E-commerce & Product Photography
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www.mamuxa.com.tr
Reimagining a mindful brand’s digital presence with intention, harmony, and sensory depth.
We worked closely with Mamuxa to craft a holistic, mobile-first digital experience rooted in ritual, nature, and craftsmanship. From the first incense ritual to the last beeswax candle, every design decision was guided by the brand’s core values: authenticity, serenity, and spiritual alignment. The architecture supports seamless exploration — from product discovery to ritual guidance — all within a clear and calming interface.
Through targeted enhancements aligned with Google’s Core Web Vitals, we rebuilt the digital foundation for performance and stability. Every element — from image compression to navigation flow — was refined to support a frictionless experience. Typography, transitions, and spatial rhythm were tuned to evoke stillness, depth, and a sense of sacred craft, mirroring the essence of Mamuxa’s world.
A digital sanctuary for ritual and resonance — intuitive, efficient, and spiritually aligned.
The new mamuxa.com.tr was envisioned as a clean, minimal yet expressive platform that honors the brand’s shamanic roots while meeting the expectations of today’s digital users.
Built on a mobile-first framework with a refined content architecture, the site emphasizes clarity, speed, and sensory coherence across all devices. Whether browsing incense blends, beeswax candles, or gift sets, users are met with a seamless, intuitive structure that supports exploration and intention.
To meet modern performance standards, we engineered the backend for speed and stability, fully aligned with Google’s Web Core Vitals. The result is a platform that not only performs exceptionally but feels calm and grounded.
Every typographic choice, color tone, and rhythm of interaction was attuned to Mamuxa’s ethos — offering visitors a space that breathes, invites, and resonates with the brand’s natural and mystical essence.
Pantone® Process Black C
C00 M00 Y00 K100
#000000
Pantone® 803 C
C05 M00 Y96 K02
#F1FB05
Pantone® 426 C
C00 M00 Y00 K87
#202020
Headlines:
Google Font Space Grotesk
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
Paragraphs:
Google Font Roboto